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Hey there, I'm Laura!

By day, I crunch numbers as an Analyst at TD Bank, but my passion lies in making an impact as a UX/Product Designer.

In my free time, I love hiking, trying out new Pinterest recipes, cuddling with my cat, and discovering new destinations.

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I’m always happy to chat!

You can reach me out through email, or connect with me on Linkedin.

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Why UX Design?

Discovering User Experience Design felt like I had discovered the perfect balance between analytical mindset and creative instincts after a lengthy search.

Drawing from my varied experiences ranging in customer service, entrepreneurship and operational analysis, I can relate to the user's perspective and identify areas where the businesses can improve their services through valuable insights.

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My present experiences allow me to lead projects cross functional teams in creating new effective Intranet and operational tools, streamlining processes, and evaluating the impact of these transformations on our business.

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My journey in learning User Experience Design has empowered me to merge my passion for understanding human behavior with my knack for creating innovative and functional designs. Through empathy and research, I learned to place the user at the heart of every decision, ensuring that their needs and desires were met with thoughtful solutions.


Delving deeper into this field, I realized that UX design is more than just a profession; it's about creating technology that is inclusive, captivating, and meaningful for everyone. The satisfaction of knowing that my work could improve someone's daily life is truly inspiring.​

Contact

I'm always looking for new and exciting opportunities. Let's connect.

Toronto, ON

© 2023 by Laura Reched. All rights reserved.

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